当我们要了解一些乔叶的经典语录的时候，豆豆语录网已经为您备好了这些乔叶的经典语录的内容，等待您的翻阅，相信这些乔叶的经典语录的相关信息会是您正想要阅读的经典语录。
乔叶的经典语录
最近也在思考，给你我收集汇总的吧。
文学及哲学类：
沈从文《湘行散记》必看显然，这样的散文，文字已经不重要了，神采说明一切！
胡兰成《今生今世》汉奸语言自成一家
黄永玉《永玉六记》简练的语言，充满警句的力量！我的最爱！
周作人《怀旧》汉奸文风不错
鲁迅《野草》谁说鲁迅只有杂文小说牛？散文分明更牛！
萧红《生死场》语言干净，我看比张爱玲强，没那么刻薄，矫情。可惜英年早逝。
陀思妥耶夫斯基《罪与罚》有点长，语言不太讲究，不过思想牛比，内容比形式要命！
加缪《局外人》存在主义经典有时候我们都是局外人！
斯特兰特罗默《斯特兰特罗默诗集》必看瑞典现代派诗人，意象堪称世界一流哈哈
顾城《顾城诗集》他是个孩子，你做广告，同样要有一颗敏感的心，不是吗？
波德莱尔《恶之花》象征主义鼻祖，能不看吗？？？
卡夫卡《卡夫卡小说全集》必看另一种角度看世界另一种方式写小说现代派文学鼻祖！哈
怀特《这就是纽约》随笔中的精品最后两篇〈未来的世界〉〈这就是纽约〉最棒！
老子《道德经》不用说了吧？呵呵
聚德金斯《香水》用文字表现嗅觉，以现实主义笔法讲述一个超现实的故事，牛比！
南怀瑾《论语别裁》国学大师，你想，给众高僧讲佛法，是什么人物？
钱穆《中国思想通俗讲话》必看了解中国人，从这本书读起，四个方面总结中国思想！
萨特《存在与虚无》比较晦涩，要花时间读
文案方面：
《卓越广告》必看从创意发想方式，到文案的思考，都很牛比！
《创意之道》必看不看这本，就别说你是文案，70年代英美广告经典中的经典！
《广告文案》美版各种文案写作方式很系统！很美国！！！;x0m6zq1|2z1J
《定论——印度文案密音》印度的牛比文案，其中有套“多花时间陪老人”催人泪下！！
《neilfrench作品集》必看长文案的活化石！！！！！！！
《广告的艺术》乔治·路易斯艺术广告的牛比人物，不能错过
《奥格威谈广告》科学广告的经典读本，规范你的广告思路
〈文案发烧〉很不错！方方面面都照顾到~！
杂志类：
《新周刊》新锐、有自己的立场、语言方式很有特色
《时尚先生》国内男性时尚类杂志NO1没理由不看
《WALLPEPER》外刊，加强你的视觉审美水准
《城市中国》语言很磅礴，不错
《生活》高端阅读品，了解高端人群文化热点
《名牌》可以看看，不如从前好
《IDN》设计类杂志，还算前卫
《商业周刊》中文版拓展你的宏观经济视角
《钱经》如今投资火爆，没理由不增加点理财知识，对你的受众更有话说
新增：
詹姆士韦伯扬《广告人日记》
《如何做创意》
《我的广告生涯·科学的广告》
《定位》——阿尔·里斯 杰克·特劳特
《一个广告人的自白》
《小强广告100招》等等
台湾李欣频 《十四堂人生创意课》、《广告拜物教》《诚品副作用》
另外，国内外文案大师的代表作、行业金牌文案等都要看，但是要学会自己吸收。
要说的是，文案要不仅要懂文字，更要懂消费者心理学、营销学、懂沟通、会提案，审美能力强。对于广告人来说天赋主要是两方面，好奇心和换位思考的能力。好奇心让你能跟上时代，有学习精神，换位思考让你能更多理解客户和消费者。一根筋或者过于自我的人是做不好广告的。
乔叶的经典语句
楼上回答很好了，我就再推荐下最近看到的一个书单给大家
阿三老师推荐书单
阿三老师2000年入行做文案，现任灵智精实创意合伙人，第九课堂广告文案训练营核心讲师。原上海达彼思创意总监。他推荐书单如下：
广告方面：
1.《孙大伟的异想世界》
我敬重孙大伟先生，不只是因为他的敬业和专业，而是他的人生本身就是个大创意。这本书让我看到一个华文广告人的生活范本。
延伸阅读：孙大伟的《该生素质太差》、
2.《创意之道》
全球32个顶尖创意人的代表作及创意心得。看五遍也不为过。
3. 《Neil French》
Neil French作品的自选集，每个案例开篇都有一个简单的背景介绍。虽然French的广告风格与做人风格对于中国广告人来说不太“接地气”，但依然能给我们不少启发。
4.《蔚蓝诡计》
乔治路易斯的广告生涯自述，有经历有案例，虽然发现套在自己身上并不合适，但是老让自己痴想：广告人做到这个份上，才叫TMD爽。
5.《洞人心弦》
非常有诚意的一本书。作者虽然不像孙大伟、French、乔治路易斯在行文间那般恣意洒脱，但对人性的细腻洞察与对格局把握的大开大合，依然让人需仰视才见。
非广告方面：
纯粹个人爱好，对个人比较有影响的是沈从文的中短篇小说、余华的小说《活着》及《许三观卖血记》、阿乙的短篇小说、多多的诗、北岛的散文集(如《城门开》)、孙方友的笔记小说、乔叶的短篇小说、古龙的武侠小说、唐诗宋词等。
四部分：（1）斯坦福大学演讲、（2）《史蒂夫·乔布斯传》、（3）《遗失的访谈》、（4）其他。一、斯坦福大学毕业典礼上的演讲。乔布斯斯坦福大学演讲（高清，中英文字幕）——You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. ——I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.——Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.记住自己很快就要死了，这是我面对人生重大选择时最重要的工具。因为，几乎一切——所有外界的期望，所有骄傲，所有对于困窘和失败的恐惧——这些东西都在死亡面前烟消云散，只留下真正重要的东西。记住自己终会死去，是我所知最好的方式，避免陷入认为自己会失去什么的陷阱。你已是一无所有，没理由不追随内心。——Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.——Stay Hungry. Stay Foolish.二、《史蒂夫·乔布斯传》1、We all have a short period of time on this earth,we probably only have the opportunity to do a few things really great and do them well,None of us has any idea how long we are going to be here,nor do I,but my felling is I've got to accomplish these things while I'm young. 我们在地球的时间都很短，我们或许只有机会做几件真正伟大的事情，并把它们做好。我们谁也不知道自己能活多长时间，我也不知道，但是我感觉必须趁着自己年轻，多取得一些成就。2、Do you want to spend the rest of your life selling sugared water,or do you want a chance to change the world? 你是想买一辈子糖水呢，还是想抓住机会来改变世界？3、What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that’s been done by others before us. I didn’t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It’s about trying to express something in the only way that most of us know how—because we can’t write Bob Dylan songs or TomStoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me.我的动力是什么？我想大多数创造者都想为我们得以利用前人取得的成就表达感激。我并没有发明我用的语言或数学。我的食物基本都不是我自己做的，衣服更是一件都没做过。我所做的每一仵事都有赖于我们人类的其他成员，以及他们的贯献和成就。我们很多人都想回馈社会，在这股洪流中再添上一笔。这是用我们的专长来表达的唯一方式——因为我们不会写鲍勃·迪伦的歌或汤姆·斯托帕德的戏剧。我们试图用我们仅有的天分去表达我们深层的感受，去表达我们对前人所有贡献的感激，去为这股洪流加上一点儿什么。那就是推动我的力量。4、My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary.Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation.Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire,who gets promoted, what you discuss in meetings.我的激情所在是打造一家可以传世的公司，这家公司里的人动力十足地创造伟大的产品。其他一切都是第二位的。当然，能赚钱很棒，因为那样你才能够制造伟大的产品。但是动力来自产品，而不是利润。斯卡利本末倒置，把赚钱当成了目标。这只是个微妙的差别，但其结果却会影响每一件事：你聘用谁，提拔谁，会议上讨论什么事情。5、Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.有些人说：“消费者想要什么就给他们什么。”但那不是我的方式。我们的责任是提前一步搞清楚他们将来想要什么。我记得亨利·福特曾说过，“如果我最初是问消费者他们想要什么，他们应该是会告诉我，‘要一匹更快的马！’”人们不知道想要什么，直到你把它摆在他们面前。正因如此，我从不依靠市场研究。我们的任务是读懂还没落到纸面上的东西。6、The journey is the reward。 过程就是奖励7、随着年纪增长，我越发懂得“动机”的重要性。Zune是一个败笔，因为微软公司的人并不像我们这样热爱音乐和艺术。我们赢了，是因为我们发自内心地热爱音乐。我们做iPod是为了自己。当你真正为自己、为好朋友或家人做一些事时，你就不会轻易放弃。但如果你不热爱这件事，那么你就不会多走一步，也不情愿在周末加班，只会安于现状。8、我上学的时候，60年代的那股思潮刚过，实用主义、目的性很强的社会风气还没有盛行，现在的孩子根本不愿意用理想主义的方式来思考，连接近理想主义都谈不上。他们自然不会让现今的任何哲学问题占用他们太多的时间，因为他们要忙于学习自己的商科专业。60年代的理想主义之风仍然影响着我们，我认识的与我年龄相仿的人中，大多数人的心里都永远打下了理想主义的烙印。9、我那么耀眼的唯一原因就是，其他人都太糟糕了。10、如果你坐下来静静观察，你会发现自己的心灵有多焦躁。如果你想平静下来，那情况只会更糟，但是时间久了之后总会平静下来，心里就会有空间让你聆听更加微妙的东西一一这时候你的直觉就开始发展，你看事情会更加透彻，也更能感受现实的环境。你的心灵逐渐平静下来，你的视界会极大地延伸。你能看到之前看不到的东西。这是一种修行，你必须不断练习。11、关于专注，我们谈了很多。还有人的选择。如何知道应该信任谁，以及他如何打造一支可以依賴的团队。我强调的主要事项就是专注。要想清楚谷歌成熟以后想成为什么样的公司。现在摊子铺得到处都是，你想专注去做的5个产品是什么？把其他的都扔掉，因为会拖你的后腿，会把你变成微软，导致你生产的产品符合要求但不伟大。我尽量做了我能做的。12、我读大学和在印度的时候，自己选择了过苦日子，后来尽管我开始工作了，但我还是过着十分简单的生活。我经历过极度贫穷，那种感觉很美好，因为我不用为钱担忧，后来我变得特别有钱了，还是不用为钱担心。13、We didn't know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee, Years passed, kids came, good times, hard times, but never bad times. Our love and respect has endured and grown. We've been through so much together and here we are right back where we started 20 years ago—older, wiser—with wrinkles on our faces and hearts. We now know many of life's joys, sufferings, secrets and wonders and we're still here together. My feet have never returned to the ground.三、《遗失的访谈》【七印部落】乔布斯：遗失的访谈——I always ask why you do things,and the answer you inevitably get are "oh that's just the way it's done ", Nobody knows why they do what they do,nobody thinks things very deeply in business.我做事前总是问为什么，可得到的答案永远是“我们向来这样做”，没人反思为什么这么做。——People get confused,companies get confused,when they started getting bigger,they want to replicate their initial success,and a lot of them think somehow there are some magic in the process,of how success is created.So they started to try to institutionalize process across the company And before very long,people get confused that the process is the content,and in my career,I found that the best people are the ones who really understand the content.人们总是犯糊涂，公司也犯糊涂。公司规模扩大之后，就会变得因循守旧，他们觉得只要遵守流程，就能继续成功，于是开始推行严格的流程制度。很快员工就把遵守流程和纪律当作工作本身。经验告诉我，优秀的人才是那些一心想着产品的人。—— There is just tremendous amount of craftsmanship in between a great idea and a great prouduct,And as you evolve the great idea,it changes and grows,it never comes out like it starts.Because you learn a lot more,you get into the subtleties.It's that the process that is the magic.优秀的创意与产品之间隔着巨大的鸿沟，实现创意的过程中，想法会变化可能变得面目全非，因为你会发现新东西，思考也更深入。这个过程很重要。——But the way we are going to ratch it up...our species,is to take the best,and to spread it around everybody,so everybody grows up with better things,and start to understand the subtleies of these better things但是人活着是要追求极致，并将这些分享给同类，这样人类才能共同进步，学会欣赏更美的东西。——It comes down to trying to expose yourself to the best things that humans have done,and try to bring these things in to what you are doing.你要熟悉人类在各领域的优秀成果，尝试把它们运用到你的工作里。—— There was somethings beyond,sort of what you see everyday,there are something going on here in life beyond just a job,a family,2cars in the garage and a career.there's something more going on.有些东西是超越忙碌琐碎的生活的，生活不仅仅是工作、家庭、财产、职业。四、其他——Put a dent in the universe. 在宇宙中留下印迹——Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful … that's what matters to me.成为墓地里埋葬的最有钱的人对我没什么吸引力。夜半上床时，对自己说：“你做了些了不起的事情。”这对我很重要。——"I saw my life as an arc and that it would end, and compared to that nothing mattered,You're born alone, you're going to die alone. And does anything else really matter? I mean, what is it exactly is it that you have to lose, Steve? You know? There's nothing."
——We are gambling on our vision,and we would rather do that than make"me too"products.Let other companies do that.For us,it's always the next dream.
——My job is not to be easy on people,my job is to make them better.
——这一直是我的一个秘诀——专注和简洁。简单比复杂更难：你必须付出巨大艰辛，化繁为简。但这一切到最后都是值得的，因为一旦你做到了，你便能创造奇迹。
——Let's go invent tomorrow rather than worring about what happenedyesterday.
——I don't want to fail,of course.But even though I didn't know how bad things really were,I still had a lot to think about before I said yes.I had to consider the implications for Pixar,for my family,for my reputation.I decided that I didn't care,because this is what I want to do.If I try my best and fail,well I've tried my best.
——We're not going to be the first to this party,but we're going to be the best.
——You have to do it over a sustained period of time,so if you don't love it,if you're not having fun doing it,you're going to give up.And that's what happens to most people,actually.If you really look at the ones that ended up,you know,being successful in the eyes of society,and the ones that didn't,oftentimes,it's the ones who were successful loved what they did so they could persevere,you know,when it got really tough.And the ones that didn't love it quit because they are sane.你必须持久不断地做一段时间，如果你不热爱它，如果你做那件事没有乐趣，你会放弃的。实际上，大多数人的一生都是这样的。如果你看看那些社会上的成功者和那些没有成功的人，常常是那些成功的人热爱他们做的事情，所以当处境艰难时，他们能够不屈不挠，而那些不热爱的人就放弃了，因为他们不是傻子。——It doesn't matter very much,it's not what important,it's not what you come to work in the morning,it's not why any of our customers buy our prudut,so I think it's just good for us keep in mind,just remember,what we are doing and why we are doing it.第一，苹果的市值会不会超过微软一直不是我和我们公司所关注的事情，我们所关注的只是如何将苹果产品做得更好；第二，苹果的市值超过微软也不会是消费者选择苹果产品的原因，自己知道就好了。重要的是记着我们在做什么，我们为什么做这些。——Here’s to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.They’re not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them.About the only thing you can’t do is ignore them.Because they change things.They push the human race forward.And while some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do. 致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨守成规。他们也不愿安于现状。你可以认同他们，反对他们，颂扬或是诋毁他们。但唯独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子，但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。乔布斯配音版未公开版本苹果Think Different非同凡想广告曝光--纪念乔布斯Think different
——I’ve had a very lucky career, a very lucky life,I’ve done all that I can do.我有过很幸运的事业，有过很幸运的人生。我已经做了我能做的一切。
你可以看看中国十大策划高手的书，像最出名的叶茂中、徐大伟等等，最好的就是史玉柱，只要看了几个这样的名人著作，几乎就是可以得心应手了。
另外你也可以看看这个网站：优秀软文范例模板——百度文库
平时多看一些成功的广告，文案看似简单，其实也需要一定的天赋和灵感，还需要一定的运气，祝你好运。
那就鑫吧呵呵,这个金够份量~!