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《乔布斯自传》经典语录
Stay hungry, stay foolish. 求知若渴，虚心若愚。
《乔布斯自传》经典语句
I want to put a ding in the universe.(我想在宇宙中制造点声音) 我想改变这世界的法则 Innovation distinguishes between a leader and a follower. 创新是决定成为领导者还是跟随者的关键dhba.net The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。
乔布斯一生传奇的经历作育了他不凡的成就。出生时被遗弃、在被领养中成长、到进大学时接触佛教、21岁从大学辍学，后与友人在车库创办公司。其所创立的苹果公司，对全球消费科技、甚至音乐艺术创作投注了一颗变革性的震撼弹；而苹果的产品，他的产品对 80后90后的年轻人影响更是深远。
乔布斯一生致力于改变这个世界。他常这么说，也经常以此勉励他人。乔布斯在接受媒体采访、以及公开演讲中的20个激励人心的经典话语，从中，你或许可以了解他成功的一些因素。
1. “I want to put a ding in the universe.”
【意思】我想在宇宙中留下一丝足迹。
2. “We’re here to put a dent in the universe. Otherwise why else even be here?”
【意思】我们活着就是在世界上留下足迹，难道还有其他的原因吗？
3. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
【意思】要记住，死亡是每个人都将面临的命运，所以无需担心将失去什么。世上的东西生带不来、死带不走，所以要有跟随着内心向前走的勇气。
4. “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.”
【意思】带着无数的财产走向坟墓是无意义的。我认为更重要的是，可以在晚上睡前，告诉自己今天做了一件了不起的事。
5. “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.”
【意思】17 岁时，我曾读过一句名言：“假如把每一天都当做是人生的最后一天， 你终将明白人生的真谛。”这句话令我印象深刻。此后的33年， 每天早上我都会对着镜子问自已：“如果今天是生命的最后一天，我还会想去做我今天要做的事吗？”每当内心出现“不”的答案时，我知道就是自己需要改变的时候了。
6. “You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
【意思】你必须相信一些事情，如勇气、命运、生活以及因果报应等。这些东西从没让我失望过，它们确实让我的生命变得很不一样。
7. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
【意思】人生短暂，不要浪费时间为他人而活；也不要被条条框框所桎梏，或活在别人的世界里；不要让别人的意见淹没你内心的呼唤。最重要的是，勇敢地跟随着自己的内心和直觉，只有它们才是真实的你，其他的一切都不是主要的。
8. “I would trade all of my technology for an afternoon with Socrates.”
【意思】我将以所拥有的技术，来换取一个和苏格拉底相聚的午后。
9. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
【意思】做一位专注完美的人，但要知道有些人是无法适应追求卓越的工作环境。
10. “Innovation distinguishes between a leader and a follower.”
【意思】领袖和追随者最大不同在于有没有创新。
11. “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”
【意思】创造力就是能将不同的事物串联在一起。当你问那些有创意的人怎么处理事情时，他们会感到有点罪恶，因为他们并没有真正的发明什么，他们仅是善于观察事物并深知原委而已。
12. “You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”
【意思】众所周知的，我们不需要种植粮食；也不用自己裁制衣服；我们使用着先人所发明的文字及算术。我想表达的是，人类一直在享受他人发明的成果。如果可以基于人类既有的经验和知识上来创造新的事物，那将是一个美好、欣喜的感受。
13. “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.”
【意思】我坚信，企业家之所以成功或失败，有一半的原因在于成功者是坚持不懈的。
14. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”
【意思】我认为被苹果解雇是件很棒的经验，因为重新开始的轻松取代了成功带来的沉重包袱，这种拥抱自由的感觉，让我迈入人生中最富有创造力的阶段。
15. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”
【意思】工作将占去生命中大部分的时间，所以要有令人满意的人生，就去从事你觉得伟大的事。而要成就伟大的事业，你必须热爱你的工作。假如你还没有找到你所爱的职业，那就继续找寻，不要停顿下来。跟着你的内心走，当你找到这份工作时一定会知道的。随着时间的流逝，事情也将愈变愈好。所以，不要放弃，一直到你找到为止。
16. “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
【意思】假如你已经能将一件事情做得很好，那就应该着手去做别的令人欣喜的事情，但是别专注在同一件事情上太久，要不断寻找下一个挑战。
17. “Stay hungry, stay foolish”
【意思】求知若饥，虚心若愚
18. “Innovation is saying no to a thousand things.”
【意思】勇于说不。
19. “Quality is more important than quantity. One home run is much better than two doubles.”
【意思】品质重于数量，就像一支全垒打远远优于两支二垒安打。
20. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
【意思】焦点团体座谈很难设计出好的产品，除非将产品呈现给消费者看，否则大部分的人都不知道自己的需求是什么。
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四部分：（1）斯坦福大学演讲、（2）《史蒂夫·乔布斯传》、（3）《遗失的访谈》、（4）其他。一、斯坦福大学毕业典礼上的演讲。乔布斯斯坦福大学演讲（高清，中英文字幕）——You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life. ——I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.——Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.记住自己很快就要死了，这是我面对人生重大选择时最重要的工具。因为，几乎一切——所有外界的期望，所有骄傲，所有对于困窘和失败的恐惧——这些东西都在死亡面前烟消云散，只留下真正重要的东西。记住自己终会死去，是我所知最好的方式，避免陷入认为自己会失去什么的陷阱。你已是一无所有，没理由不追随内心。——Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.——Stay Hungry. Stay Foolish.二、《史蒂夫·乔布斯传》1、We all have a short period of time on this earth,we probably only have the opportunity to do a few things really great and do them well,None of us has any idea how long we are going to be here,nor do I,but my felling is I've got to accomplish these things while I'm young. 我们在地球的时间都很短，我们或许只有机会做几件真正伟大的事情，并把它们做好。我们谁也不知道自己能活多长时间，我也不知道，但是我感觉必须趁着自己年轻，多取得一些成就。2、Do you want to spend the rest of your life selling sugared water,or do you want a chance to change the world? 你是想买一辈子糖水呢，还是想抓住机会来改变世界？3、What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that’s been done by others before us. I didn’t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It’s about trying to express something in the only way that most of us know how—because we can’t write Bob Dylan songs or TomStoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me.我的动力是什么？我想大多数创造者都想为我们得以利用前人取得的成就表达感激。我并没有发明我用的语言或数学。我的食物基本都不是我自己做的，衣服更是一件都没做过。我所做的每一仵事都有赖于我们人类的其他成员，以及他们的贯献和成就。我们很多人都想回馈社会，在这股洪流中再添上一笔。这是用我们的专长来表达的唯一方式——因为我们不会写鲍勃·迪伦的歌或汤姆·斯托帕德的戏剧。我们试图用我们仅有的天分去表达我们深层的感受，去表达我们对前人所有贡献的感激，去为这股洪流加上一点儿什么。那就是推动我的力量。4、My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary.Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits, were the motivation.Sculley flipped these priorities to where the goal was to make money. It’s a subtle difference, but it ends up meaning everything: the people you hire,who gets promoted, what you discuss in meetings.我的激情所在是打造一家可以传世的公司，这家公司里的人动力十足地创造伟大的产品。其他一切都是第二位的。当然，能赚钱很棒，因为那样你才能够制造伟大的产品。但是动力来自产品，而不是利润。斯卡利本末倒置，把赚钱当成了目标。这只是个微妙的差别，但其结果却会影响每一件事：你聘用谁，提拔谁，会议上讨论什么事情。5、Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.有些人说：“消费者想要什么就给他们什么。”但那不是我的方式。我们的责任是提前一步搞清楚他们将来想要什么。我记得亨利·福特曾说过，“如果我最初是问消费者他们想要什么，他们应该是会告诉我，‘要一匹更快的马！’”人们不知道想要什么，直到你把它摆在他们面前。正因如此，我从不依靠市场研究。我们的任务是读懂还没落到纸面上的东西。6、The journey is the reward。 过程就是奖励7、随着年纪增长，我越发懂得“动机”的重要性。Zune是一个败笔，因为微软公司的人并不像我们这样热爱音乐和艺术。我们赢了，是因为我们发自内心地热爱音乐。我们做iPod是为了自己。当你真正为自己、为好朋友或家人做一些事时，你就不会轻易放弃。但如果你不热爱这件事，那么你就不会多走一步，也不情愿在周末加班，只会安于现状。8、我上学的时候，60年代的那股思潮刚过，实用主义、目的性很强的社会风气还没有盛行，现在的孩子根本不愿意用理想主义的方式来思考，连接近理想主义都谈不上。他们自然不会让现今的任何哲学问题占用他们太多的时间，因为他们要忙于学习自己的商科专业。60年代的理想主义之风仍然影响着我们，我认识的与我年龄相仿的人中，大多数人的心里都永远打下了理想主义的烙印。9、我那么耀眼的唯一原因就是，其他人都太糟糕了。10、如果你坐下来静静观察，你会发现自己的心灵有多焦躁。如果你想平静下来，那情况只会更糟，但是时间久了之后总会平静下来，心里就会有空间让你聆听更加微妙的东西一一这时候你的直觉就开始发展，你看事情会更加透彻，也更能感受现实的环境。你的心灵逐渐平静下来，你的视界会极大地延伸。你能看到之前看不到的东西。这是一种修行，你必须不断练习。11、关于专注，我们谈了很多。还有人的选择。如何知道应该信任谁，以及他如何打造一支可以依賴的团队。我强调的主要事项就是专注。要想清楚谷歌成熟以后想成为什么样的公司。现在摊子铺得到处都是，你想专注去做的5个产品是什么？把其他的都扔掉，因为会拖你的后腿，会把你变成微软，导致你生产的产品符合要求但不伟大。我尽量做了我能做的。12、我读大学和在印度的时候，自己选择了过苦日子，后来尽管我开始工作了，但我还是过着十分简单的生活。我经历过极度贫穷，那种感觉很美好，因为我不用为钱担忧，后来我变得特别有钱了，还是不用为钱担心。13、We didn't know much about each other twenty years ago. We were guided by our intuition; you swept me off my feet. It was snowing when we got married at the Ahwahnee, Years passed, kids came, good times, hard times, but never bad times. Our love and respect has endured and grown. We've been through so much together and here we are right back where we started 20 years ago—older, wiser—with wrinkles on our faces and hearts. We now know many of life's joys, sufferings, secrets and wonders and we're still here together. My feet have never returned to the ground.三、《遗失的访谈》【七印部落】乔布斯：遗失的访谈——I always ask why you do things,and the answer you inevitably get are "oh that's just the way it's done ", Nobody knows why they do what they do,nobody thinks things very deeply in business.我做事前总是问为什么，可得到的答案永远是“我们向来这样做”，没人反思为什么这么做。——People get confused,companies get confused,when they started getting bigger,they want to replicate their initial success,and a lot of them think somehow there are some magic in the process,of how success is created.So they started to try to institutionalize process across the company And before very long,people get confused that the process is the content,and in my career,I found that the best people are the ones who really understand the content.人们总是犯糊涂，公司也犯糊涂。公司规模扩大之后，就会变得因循守旧，他们觉得只要遵守流程，就能继续成功，于是开始推行严格的流程制度。很快员工就把遵守流程和纪律当作工作本身。经验告诉我，优秀的人才是那些一心想着产品的人。—— There is just tremendous amount of craftsmanship in between a great idea and a great prouduct,And as you evolve the great idea,it changes and grows,it never comes out like it starts.Because you learn a lot more,you get into the subtleties.It's that the process that is the magic.优秀的创意与产品之间隔着巨大的鸿沟，实现创意的过程中，想法会变化可能变得面目全非，因为你会发现新东西，思考也更深入。这个过程很重要。——But the way we are going to ratch it up...our species,is to take the best,and to spread it around everybody,so everybody grows up with better things,and start to understand the subtleies of these better things但是人活着是要追求极致，并将这些分享给同类，这样人类才能共同进步，学会欣赏更美的东西。——It comes down to trying to expose yourself to the best things that humans have done,and try to bring these things in to what you are doing.你要熟悉人类在各领域的优秀成果，尝试把它们运用到你的工作里。—— There was somethings beyond,sort of what you see everyday,there are something going on here in life beyond just a job,a family,2cars in the garage and a career.there's something more going on.有些东西是超越忙碌琐碎的生活的，生活不仅仅是工作、家庭、财产、职业。四、其他——Put a dent in the universe. 在宇宙中留下印迹——Being the richest man in the cemetery doesn't matter to me … Going to bed at night saying we've done something wonderful … that's what matters to me.成为墓地里埋葬的最有钱的人对我没什么吸引力。夜半上床时，对自己说：“你做了些了不起的事情。”这对我很重要。——"I saw my life as an arc and that it would end, and compared to that nothing mattered,You're born alone, you're going to die alone. And does anything else really matter? I mean, what is it exactly is it that you have to lose, Steve? You know? There's nothing."
——We are gambling on our vision,and we would rather do that than make"me too"products.Let other companies do that.For us,it's always the next dream.
——My job is not to be easy on people,my job is to make them better.
——这一直是我的一个秘诀——专注和简洁。简单比复杂更难：你必须付出巨大艰辛，化繁为简。但这一切到最后都是值得的，因为一旦你做到了，你便能创造奇迹。
——Let's go invent tomorrow rather than worring about what happenedyesterday.
——I don't want to fail,of course.But even though I didn't know how bad things really were,I still had a lot to think about before I said yes.I had to consider the implications for Pixar,for my family,for my reputation.I decided that I didn't care,because this is what I want to do.If I try my best and fail,well I've tried my best.
——We're not going to be the first to this party,but we're going to be the best.
——You have to do it over a sustained period of time,so if you don't love it,if you're not having fun doing it,you're going to give up.And that's what happens to most people,actually.If you really look at the ones that ended up,you know,being successful in the eyes of society,and the ones that didn't,oftentimes,it's the ones who were successful loved what they did so they could persevere,you know,when it got really tough.And the ones that didn't love it quit because they are sane.你必须持久不断地做一段时间，如果你不热爱它，如果你做那件事没有乐趣，你会放弃的。实际上，大多数人的一生都是这样的。如果你看看那些社会上的成功者和那些没有成功的人，常常是那些成功的人热爱他们做的事情，所以当处境艰难时，他们能够不屈不挠，而那些不热爱的人就放弃了，因为他们不是傻子。——It doesn't matter very much,it's not what important,it's not what you come to work in the morning,it's not why any of our customers buy our prudut,so I think it's just good for us keep in mind,just remember,what we are doing and why we are doing it.第一，苹果的市值会不会超过微软一直不是我和我们公司所关注的事情，我们所关注的只是如何将苹果产品做得更好；第二，苹果的市值超过微软也不会是消费者选择苹果产品的原因，自己知道就好了。重要的是记着我们在做什么，我们为什么做这些。——Here’s to the crazy ones.The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently.They’re not fond of rules. And they have no respect for the status quo.You can quote them, disagree with them, glorify or vilify them.About the only thing you can’t do is ignore them.Because they change things.They push the human race forward.And while some may see them as the crazy ones, we see genius.Because the people who are crazy enough to think they can change the world, are the ones who do. 致疯狂的人。他们特立独行。他们桀骜不驯。他们惹是生非。他们格格不入。他们用与众不同的眼光看待事物。他们不喜欢墨守成规。他们也不愿安于现状。你可以认同他们，反对他们，颂扬或是诋毁他们。但唯独不能漠视他们。因为他们改变了寻常事物。他们推动人类向前迈进。或许他们是别人眼里的疯子，但他们却是我们眼中的天才。因为只有那些疯狂到以为自己能够改变世界的人……才能真正改变世界。乔布斯配音版未公开版本苹果Think Different非同凡想广告曝光--纪念乔布斯Think different
——I’ve had a very lucky career, a very lucky life,I’ve done all that I can do.我有过很幸运的事业，有过很幸运的人生。我已经做了我能做的一切。
We're here to put a dent in the universe. Otherwise why else even be here?活着就是为了改变世界，难道还有其他原因吗？